nChain’s Web3 app for ComplexCon Hong Kong was utilized by 30,000 folks to entry the occasion and unlock particular perks and options. In keeping with Thomas Moretti, one of many key members of the app’s growth workforce, its largest achievement was that no one knew it was constructed on blockchain.
Moretti is the top of product growth on the London-based agency and was a part of its workforce at ComplexCon Hong Kong. Talking to CoinGeek Backstage, he mentioned how the workforce developed the app and why it was such a success in Hong Kong.
Moretti and his workforce had been most fascinated by delivering an app that will cater to all of the attendees’ wants. ComplexCon Hong Kong attracts a younger and tech-savvy viewers, and the app needed to be refreshing for them to think about using it.
Whereas blockchain apps have been round for years, the ComplexCon Hong Kong app stood out in that its focus was on delivering utility. As an illustration, customers may generate digital collectibles from their tickets, which they may use to entry the occasion and unlock particular perks.
“For those that take a look at the app, they could not know instantly that there’s blockchain behind it. I believe that’s a part of the success… it’s easy to make use of. You don’t have to grasp something about NFTs,” he advised CoinGeek Backstage reporter Claire Celdran.
The app’s ease of use got here at a price for Moretti and his workforce, he stated.
“The extra you need it to be straightforward for the person, the extra you must do behind the scenes,” he shared.
As CIO Christine Leong revealed, the nChain workforce intends to construct on the app’s success in future occasions. Moretti added that the teachings discovered at ComplexCon Hong Kong will inform future growth and enlargement of the app’s options.
The event path will even be formed by the sorts of occasions—ComplexCon Hong Kong was fun-themed, permitting the nChain workforce to experiment not solely with their app’s options but in addition with future enterprise occasions which may provide much less latitude.
Watch: ComplexCon Hong Kong takes attendees on ‘phygital’ journey with nChain app
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