Q2 Holdings, Inc. (NYSE: QTWO), a number one supplier of digital transformation options for monetary providers, introduced at this time that Massachusetts-based Avidia Bank has chosen Q2 to modernize and improve its digital banking expertise for its clients. The financial institution can even leverage Personetics’ AI-powered customized engagement platform by Q2 Innovation Studio to maximise the influence of the data-driven insights and empower its clients to attain their monetary objectives.
Based in 1869, Avidia Financial institution is a $2.6 billion mutual neighborhood financial institution with a mission to offer its communities with robust and environment friendly monetary options and distinctive customer support. Beforehand, the financial institution was restricted in its capabilities and hindered by system complexities, so it sought Q2 to revamp its digital banking expertise and enhance and simplify its inner and exterior processes.
Along with the Q2 Digital Banking Platform, Avidia Financial institution chosen a number of different Q2 options, together with Q2 Innovation Studio and Q2 Market, to ship quicker innovation and differentiated experiences. Q2 Innovation Studio will allow Avidia Financial institution to accomplice with fintechs to offer its clients with pre-built integrations to reinforce the digital banking expertise.
“As a marketer, I couldn’t be extra excited concerning the potential with Q2,” mentioned Janel Maysonet, senior vice chairman and chief advertising officer, Avidia Financial institution. “Q2 permits us to distinguish from different banks by leveraging the Q2 Innovation Studio to embed fintech options like Personetics inside our digital banking platform. It will enable us to offer real-time insights and automatic saving plans, serving to our clients work towards their objectives and monetary selections with confidence, all whereas creating stickier, deeper relationships with our account holders. Enhancing the digital expertise for our clients is a prime precedence.”
“We’re excited to accomplice with Avidia Financial institution to rework and streamline their digital banking expertise,” mentioned Katharine Briggs, chief product officer, Q2. “By leveraging the Q2 platform, Q2 Innovation Studio and the accomplice fintech ecosystem, we imagine Avidia Financial institution can higher serve account holder wants and supply a differentiated buyer expertise, enabling them to drive stronger engagement whereas broadening their regional footprint.”
Avidia can even leverage Personetics’ AI-powered personalization engine to ship hyper-relevant, real-time insights, recommendation and financial savings journeys, empowering clients to handle funds with confidence, make knowledgeable selections and obtain their monetary objectives. This integration with Personetics consists of pre-built widgets, guaranteeing a brand-aligned expertise whereas maximizing the influence of the data-driven insights.
“We applaud Avidia for taking this daring step to reinforce its buyer expertise by customized engagement,” mentioned Jody Bhagat, president of the Americas, Personetics. “With turnkey knowledge integration together with the aptitude to embed Personetics into the Q2 digital banking platform, Avidia Financial institution can now ship hyper-personalized engagement that drives deeper buyer relationships.”
“The collaboration between Avidia Financial institution, Q2 and Personetics underscores the start of an thrilling journey,” Bhagat added. “It’s a partnership that acknowledges how neighborhood banks can ship revolutionary and confirmed options that strengthen their buyer franchise.
