AirAsia rewards, MiL.k and The Sandbox Partner to Boost Web3 Innovation

Thursday, July 11, 2024

Studying Time: 3 minutes

Sandbox partner

To drive the Web3 period into new heights, key trade gamers have shaped a groundbreaking cooperative partnership. Milk Companions, the power behind the blockchain-based loyalty integration platform “MiL.ok,” revealed on the eleventh a world advertising and marketing collaboration with AirAsia rewards, the main journey rewards program in ASEAN, and The Sandbox, a world metaverse platform with over 5 million customers.

The announcement came about on June twentieth on the AirAsia MOVE workplace in Kuala Lumpur, Malaysia, with Jungmin Cho, CEO of Milk Companions, Nicole Tan, Head of AirAsia rewards, and George Wong, Nation Supervisor of The Sandbox Malaysia and SEA Partnerships, in attendance.

This partnership brings collectively the strengths of the three firms to have interaction international customers by metaverse occasions and reward their participation. The collaboration leverages MiL.ok’s established international community and its revolutionary loyalty market mannequin, achieved by partnerships with main worldwide gamers.

MiL.ok, a blockchain-based service, facilitates the trade of factors or mileage from varied firms into Milk Coin. In Korea, it companions with main entities like SK OK Cashbag (SK Group’s loyalty platform), Lotte L.Level (Lotte Group’s loyalty platform), CU, Megabox (a number one theater chain), Yanolja (a high OTA), Jinair (a Korean low-cost provider), and Dailyhotel (a premium OTA). Internationally, it collaborates with AirAsia (a world airline) and GetPlus (the loyalty coalition of Djarum Group).

AirAsia rewards function a complete loyalty platform throughout your complete AirAsia group, integrating journey and way of life companies, together with airways, on-line journey companies (OTAs), logistics, aviation companies, e-commerce, and monetary companies. The not too long ago rebranded AirAsia MOVE app (previously AirAsia Superapp) features as an all-in-one journey platform, enabling customers to e-book flights, resorts, and plan journeys seamlessly.

The Sandbox, a metaverse platform, affords distinctive and immersive blockchain experiences, permitting customers to generate earnings by their creations. It collaborates with over 800 main international firms, together with Adidas, Warner Music Group, and Gucci, making it a major participant within the metaverse area.

Jungmin Cho, CEO of Milk Companions mentioned “We are going to present the brand new advertising and marketing channels to the companions and develop its use case to offer actual advantages to customers. As a lot as we construct extra use instances, MiL.ok will construct nice references and it’ll lead MiL.ok to be told and approached to international customers simply.”

Nicole Tan, Head of AirAsia rewards, mentioned, “In 2022, we launched a partnership between AirAsia rewards and MiL.ok, enabling members to trade their AirAsia factors and Milk Cash. With the prolonged collaboration now together with The Sandbox, we count on to supply distinctive and revolutionary member engagement initiatives within the metaverse. This demonstrates our ongoing dedication to offer an enhanced and extra satisfying level expertise to our members.”

George Wong, nation supervisor of the Sandbox Malaysia and SEA Partnerships, mentioned “This collaboration is a real manifestation of the collaborative spirit in Web3. We’re extraordinarily excited {that a} Malaysian and regional establishment like AirAsia rewards is being supported by somebody as revolutionary as MiL.ok to develop actually partaking experiences in The Sandbox. Personally, I can’t wait to see what innovation this partnership between MiL.ok and AirAsia rewards would ship and it’s one thing I imagine might be appeared ahead to by followers in Southeast Asia and past.”

As well as, MiL.ok has not too long ago launched ‘play CU X MiL.ok,’ a co-marketing initiative in partnership with CU and The Sandbox, additional extending its collaborative efforts with varied international companions.